100.00 Hours Required

Delivery Options: ONLINE

  Course Schedule / Fees

As a digital marketing professional, you are responsible for the development, implementation and measurement of digital campaigns to promote your company's product or service. You play a major role in enhancing brand recognition and ultimately drive purchasing behaviours. In this program you will explore digital marketing strategies, execution, evaluation and optimization of paid, owned and earned media across multiple digital channels including: search engine optimization, online advertising, content marketing and social media. It is recommended that the students possess knowledge of the Marketing field prior to enrolling in this program.

It is recommended that students without education or work experience in the field of Marketing take BMC 167 Marketing Principles prior to enrolling in the Digital Marketing courses.

For the students who are new to Digital Marketing, it is recommended to complete BMC 380 Foundations of Digital Marketing first. Once BMC 380 has been completed, students can register in other courses in any order of preference.

Program-level Learning Outcomes

By the end of the program, successful students will be able to develop, implement and measure digital marketing campaigns.

  • Gain knowledge of emerging digital marketing approaches and how they apply to business
  • Analyze how data metrics, analysis and reporting are used to optimize marketing campaigns
  • Apply learned concepts to develop content planning and management
  • Analyze online marketing strategies and their effectiveness to improve brand recognition and purchase intent
  • Recognize the importance of implementing an omni-channel approach in engaging all stakeholders of the organization

This certificate is perfect if you:

  • Aspire to work as a Digital Marketing professional
  • Are involved in marketing initiatives of an organization as a part of their role
  • Self-employed individuals who market their own products and services
  • Want to enhance their professional toolkit and enhance their digital skills
  • Would like to pave their way for career advancement in the marketing field

Courses are delivered online, allowing you to complete your program at a pace that fits your needs and schedule.

You should plan on studying and working approximately six hours per week per course.

Online learning is a learning option that caters to busy schedules by taking the learning experience out of the traditional classroom. It is learning that relies on the Internet for access to learning materials as well as interaction with instructors and fellow learners.

In most online courses, you will work within scheduled start- and end-dates, and assignment timelines. Readings, assignments and contributions will be required on a weekly basis. Graded assignments, participation marks, and sometimes exams contribute to your final letter-grade mark.

It is strongly recommended that you log into the University's online learning software three to four times per week to keep pace with the class. In most cases, the times you choose to work will be entirely up to you. Some online courses may require you to meet online with your class at specific times.

Before taking your first online course, you are required to take BMC 352 Learning Online. If you have already completed fully online courses in the past, you may apply for a prerequisite waiver for BMC 352 Learning Online. To apply, complete the online application form.

All Continuing Education Certificates have been developed with part-time learners in mind. The Digital Marketing Certificate is a 100-hour program delivered entirely online through Desire2Learn (D2L). You are required to take five core courses comprising 100 instructional hours.

The length of time it takes to complete this program varies by student. If you have other significant time commitments and take only one or two courses per term, you will likely complete the program in two to three years. If you are planning on taking multiple courses per term, you will complete the program in less than a year.

Plan your certificate...

A degree or diploma is not required to enrol in this program, however, it is recommended that the students possess knowledge of the Marketing field prior to enrolling in this program.

It is recommended that students without education or work experience in the field of Marketing take BMC 167 Marketing Principles prior to enrolling in the Digital Marketing courses.

For the students who are new to Digital Marketing, it is recommended to complete BMC 380 Foundations of Digital Marketing first. Once BMC 380 has been completed, students can register in other courses in any order of preference.

You must be a minimum of 18 years of age to be admitted. Successful completion of a Grade 12 diploma and relevant work experience are recommended. If English is not your first language, please review the English language proficiency requirements.

You can take courses first and enrol in the certificate later; however, as programs are subject to change, we recommend you apply for admission to the certificate program as early as possible. The certificate admission fee is $95. Once you are admitted, you can be confident that you have locked in the requirements leading to your graduation.

Depending on selected options and required prerequisites, the approximate cost to complete this certificate is $2,475.

  Apply for Admission

Prior learning from other post-secondary institutions

Advanced standing may be granted for equivalent, graded courses completed at other post-secondary institutes within the last 10 years. Credit may be granted up to a maximum of 20 hours towards the Digital Marketing Certificate.

To apply for advanced standing, click here.

Transferring credit from other Continuing Education certificates

If you have completed requirements for another University of Calgary Continuing Education certificate, you may be able to transfer some credits between programs. For details, please review the Transferability section in the certificate programs that you have completed. To transfer credits, please contact a student advisor.

Please Note:

The combined total of Transferability and Advanced Standing credits cannot exceed 40 hours for this program.

On completion of one certificate, you may wish to pursue studies in another.

On completion of the Digital Marketing Certificate, you may receive full credit for your courses if you choose to ladder them towards the 300-hour Marketing Certificate.

If you wish to pursue another certificate program please complete the Application for Admission for your next certificate, and contact us requesting transfer of the equivalent course credits, or contact a student advisor for assistance at 403-220-2866. You must request the transfer of the equivalent courses credits to apply to your next certificate — this will not happen without your request.

It is the student's responsibility to ensure all requirements for graduation are fulfilled, and to apply to graduate.

View our Graduation page for details.

Click here for contact information.

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