As a digital marketing professional, you are responsible for the development, implementation and measurement of digital campaigns to promote your company's product or service. You play a major role in enhancing brand recognition and ultimately drive purchasing behaviours. In this program you will explore digital marketing strategies, execution, evaluation and optimization of paid, owned and earned media across multiple digital channels including: search engine optimization, online advertising, content marketing and social media. It is recommended that the students possess knowledge of the Marketing field prior to enrolling in this program.
For the students who are new to Digital Marketing, it is recommended to complete BMC 380 Foundations of Digital Marketing first. Once BMC 380 has been completed, students can register in other courses in any order of preference.
By the end of the program, successful students will be able to develop, implement and measure digital marketing campaigns.
- Gain knowledge of emerging digital marketing approaches and how they apply to business
- Analyze how data metrics, analysis and reporting are used to optimize marketing campaigns
- Apply learned concepts to develop content planning and management
- Analyze online marketing strategies and their effectiveness to improve brand recognition and purchase intent
- Recognize the importance of implementing an omni-channel approach in engaging all stakeholders of the organization
This certificate can serve as a standalone program of study or as a follow-up to the Marketing Fundamentals Certificate. It is recommended that students without education or work experience in the field of marketing take the fundamentals program first.
This program is perfect if you...
- Aspire to work as a Digital Marketing professional
- Are involved in marketing initiatives for your organization
- Are self-employed and need to market your own products and services
- Want to enhance your professional toolkit and digital skills
- Are seeking career advancement in the marketing field
What will I get?
Students who complete this program will receive a Professional Certificate.
Courses in this program are delivered online. Courses are scheduled at convenient times, allowing you to complete the program at a pace that fits your life.
You should plan on studying and working approximately 6 hours per week per course.
Online learning fits into busy schedules by taking the learning experience out of the traditional classroom. Students have online access to instructors, fellow learners, and learning materials.
Before taking your first online course, we recommended taking our free course: Digital Skills for Learning Online
5 Courses, 100 Hours
All Continuing Education programs are developed with part-time learners in mind. The Digital Marketing Certificate is a 100-hour program.
The length of time it takes to complete this program varies by student. If you take one course per term (four courses a year), you will likely complete the program in less than two years. You will complete the program faster if you take multiple courses per term.
The approximate cost to complete the Digital Marketing Certificate is $2,750.
This includes the $105 admission fee.
You do not require a degree or diploma to apply for admission to this program. You can take individual courses to start, and apply later.
The admission fee is $105.
To apply, you must meet the following requirements:
- 18 years of age or older
- Grade 12 diploma (recommended)
- Relevant work experience (recommended)
- If English is not your first language, you must meet the English language proficiency requirements
For students new to Digital Marketing, it is recommended to complete BMC 380 Foundations of Digital Marketing first. After completing BMC 380, students can take the other courses in any order.
Programs change from time to time, so we recommend that you apply for admission as early as possible. Once admitted, your requirements to complete the program will not change – even if the program changes. You can be confident that completed and eligible courses will apply to your program.Apply for Admission
Prior learning from other post-secondary institutions
Advanced standing may be granted for equivalent, graded courses completed at other post-secondary institutions. Credit may be granted up to a maximum of 20 hours towards this program.Apply for Advanced Standing
Transferring credit from other Continuing Education programs
If you have completed requirements for another University of Calgary Continuing Education program, you may be able to transfer some credits to this program. For details, please review the "Credit towards other programs" information in the programs you have completed. To transfer credits, please contact a student advisor.
Maximum advanced standing and transferred credit
The combined total of advanced standing and transferred credits cannot exceed 40 hours for this program.
Each year, scholarships and awards are given to deserving students not only for their academic achievement, but also for community involvement. Award sponsors include both corporate and private donors.
To apply, you must meet eligibility criteria and submission deadlines. Students in this program may be eligible for the following awards:
It is the student's responsibility to ensure all requirements for graduation are fulfilled.
See Graduation for details.