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Course Description

Foundations of Digital Marketing

This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.

Course Details

By completion of this course, successful students will be able to:

  • Define foundations of digital marketing and the principles of a successful online strategy
  • Compare and contrast traditional marketing channels with emerging digital channels
  • Identify digital marketing channels and tactics for different business models
  • Review the concepts of marketing and customer interaction in an online environment

Notes

Formerly BMC 329 Digital Marketing.

Proficiencies

  1. Previous working knowledge of marketing or completion of BMC 167 Marketing Principles is recommended.
  2. Students with prior work experience in marketing might benefit from completing BMC 313 Metrics and Measures.

Applies Towards the Following Certificate(s)

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Enrol Now - Select a section to enrol in

Type
Online
Dates
Jan 04, 2021 to Feb 21, 2021
Hours
20.0
Delivery Options
Course Fees
Flat Fee non-credit $495.00
Reading List / Textbook
No textbook required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

 

Type
Online
Dates
May 17, 2021 to Jul 04, 2021
Hours
20.0
Delivery Options
Course Fees
Flat Fee non-credit $495.00
Reading List / Textbook
No textbook required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

 

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