Course Description

This course explores business analytics techniques to formulate and solve business problems and to support managerial decision making. Students will learn how to use and apply Excel and Excel add-ins to solve business problems.

Course Details

Analytics is the application of analysis and advanced solutions to improve our understanding of something that is of interest to us. The understanding may be related to past, present or future behaviours.

Analytics includes business intelligence, which is comprised of standard and ad hoc reports, queries and alerts; and quantitative methods, including statistical analysis, forecasting/ extrapolation, predictive modelling (such as data mining), optimization and simulation. This course differs from the mathematically-focused or R programming for statistics courses. This course covers fundamental analytical techniques and when / how to apply them to management / business problems and how to interpret the results.

Course Level Learning Outcomes

By completion of this course, successful students will be able to:

  • Define business analytics
  • Explain why analytics are important in today's business environment
  • Learn examples and demonstrate advanced techniques with a business application
  • Use data, information technology, statistical analysis, quantitative methods and mathematical models to help business gain improved insight about their business operations

Topics of Instruction

  • Introduction to business analytics
  • Data mining and data analytics
  • Predictive analytics
  • Forecasting
  • Optimization
  • Simulation
  • Customer analytics
  • Operational analytics
  • Social analytics
  • Text analytics

Applies Towards the Following Certificate(s)


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Online Synchronous
6:00PM to 9:00PM
Sep 17, 2019 to Nov 19, 2019
Schedule and Location
Delivery Options
Course Fees
Flat Fee non-credit $975.00
Reading List / Textbook

Title: Getting Started with Business Analytics: Insightful Decision-Making
Edition: 2013
Authors: David Roi Hardoon, Galit Shmueli
Publisher: Chapman and Hall/CRC
ISBN: 978-1439896532

Section Notes

Classes are held online in real time (Mountain Time) at the specified time and dates.

You will require access to a computer, Internet connection, a headset with speakers and microphone, webcam, and a monitor large enough to display multiple applications (or the use of two monitors).

This course uses Desire2Learn (D2L), an online learning management system, and Adobe Connect (AC) web conferencing software. The instructor will post your course outline and other materials in D2L. If you are unfamiliar with the D2L and AC learning tools it is strongly recommended to take BMC 352 Learning Online prior to enrolling in this course. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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