MAP 230 - Data-Driven Growth and Optimization for SaaS and Mobile Apps
Course Description
Explore how to implement and leverage analytics tools to understand user behaviour and drive growth for both SaaS platforms and mobile apps. This course covers setting up analytics platforms, interpreting data insights, running experiments, and applying growth tactics to boost activation, engagement, and retention across diverse product types.
Ideal for app developers, product managers, and entrepreneurs aiming to optimize their SaaS and mobile apps through data-driven decisions. Delivered in collaboration with Ambitious Labs.
Course Details
Learning Outcomes:
Upon successful completion of this course, learners will be able to:
- Configure analytics tools such as Firebase Analytics or Mixpanel within mobile apps and SaaS platforms
- Analyze user behaviour metrics and KPIs to inform enhancements across SaaS and mobile products
- Design A/B tests to optimize user interfaces, feature sets and onboarding flows
Key Topics:
- Introduction to SaaS and mobile app analytics and key performance indicators (KPIs)
- Setting up Firebase Analytics and Mixpanel for SaaS and mobile applications
- User behaviour tracking and event logging across platforms
- Data interpretation and visualization for informed decision-making
- Designing and running A/B tests to improve user experience
- Strategies for improving user activation, engagement and retention
- Case studies on growth strategies in SaaS and mobile app contexts
Prerequisites
No mandatory prerequisites; however, prior experience in mobile app development and database management is required, or completion of MAP 120: Building SaaS and Mobile Interfaces with Vibe Coding and MAP 130: Building SaaS-Ready Mobile App Backends Using Cloud Services are strongly recommended.