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Course Description

Shrinking budgets, fierce competition, along with limited time and resources are realities for most businesses. To meet these challenges you require a basic understanding of accounting and the type of information presented in financial statements. You need to evaluate financially how a new service or product might add value to the bottom line. You need to know why budgets and cash flow are critical to marketing and planning activities, and what to do in order to avoid or manage cash shortfalls. This seminar will help you make decisions and allocate resources to keep your organization ahead of the competition. A better understanding of financial statements will help you ask the right questions and allow you to speak the financial language of decision makers and investors. You will gain both a working knowledge of accounting basics and greater financial literacy.

Topics

  • Accounting terminology and conventions
  • The income statement, balance sheet and cash flow statement
  • Financial statement analysis
  • Evaluating new business activities or investments
  • Cash flow forecasting
  • The difference between cash flow and profitability
  • Relationships between planning, marketing and accounting
  • The budgeting process

Applies Towards the Following Program(s)

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Enrol Now - Select a section to enrol in

Type
Online Synchronous
Days
Th, F
Time
8:30AM to 4:30PM
Dates
Oct 01, 2026 to Oct 02, 2026
Schedule and Location
Hours
14.0
Delivery Options
Course Fees
Fee Before GST non-credit $669.99
Reading List / Textbook

No textbook required.

Section Notes

Classes are held online in real time (Mountain Time) at the specified time and dates.

This course uses:

  • Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L.
  • Zoom web conferencing software.

To fully participate in the live sessions, students will need: an internet connection, and a reliable headset with microphone.

For more information, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registering on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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