Course Description

Using words as tools, make the reader sit up and take notice so you can first communicate with, and then persuade and motivate, them. Then, acquire a foundation in the copywriting process, marketing strategies, and the principles of persuasion. Learn to write dynamic advertisements and sales and marketing brochures for products and services. Get instructor and peer feedback as you learn to write influential sales and marketing brochures, letters and other documents.

Course Details

Broad Learning Outcomes:

Upon successful completion of the Copywriting – Words that Sell course, you will be able to write persuasive advertising copy that generates sales.

Supporting Learning Outcome Statements

By completion of this course, successful students will be able to:

  • Communicate written advertising messages clearly and concisely
  • Use proven writing techniques that have a track record of increasing sales
  • Identify effective writing techniques as well as those that are counterproductive
  • Choose words that are persuasive
  • Tailor your written copy for a variety of media
Enrol Now - Select a section to enrol in
Jan 25, 2022 to Mar 21, 2022
Delivery Options
Course Fees
Flat Fee non-credit $595.00
Potential Price Adjustments
Reading List / Textbook

Textbook: The Copywriter's Handbook
Author:  Robert Bly
Publisher: Holt Paperbacks
Edition:  Fourth Edition
ISBN-13 : 978-1250238016
ISBN-10 : 1250238013

Textbook:  Words That Sell
Author: Richard Bayan
Publisher:  McGraw-Hill
Edition: Revised and Expanded Edition (2nd)

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.


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