Loading...

Course Description

Using words as tools, make the reader sit up and take notice so you can first communicate with, and then persuade and motivate, them. Then, acquire a foundation in the copywriting process, marketing strategies, and the principles of persuasion. Learn to write dynamic advertisements and sales and marketing brochures for products and services. Get instructor and peer feedback as you learn to write influential sales and marketing brochures, letters and other documents.

Course Details

Broad Learning Outcomes:

Upon successful completion of the Copywriting – Words that Sell course, you will be able to write persuasive advertising copy that generates sales.

Supporting Learning Outcome Statements

By completion of this course, successful students will be able to:

  • Communicate written advertising messages clearly and concisely
  • Use proven writing techniques that have a track record of increasing sales
  • Identify effective writing techniques as well as those that are counterproductive
  • Choose words that are persuasive
  • Tailor your written copy for a variety of media

Prerequisites

Prerequisite: Learning Online (BMC 152 or BMC 352

You may not register online for this course until you have successfully completed Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course by telephone if you are enrolled in a section of BMC 352 that will be completed before this course begins.

Applies Towards the Following Certificate(s)

Loading...

Enrol Now - Select a section to enrol in

Type
Online
Dates
Jan 28, 2020 to Mar 23, 2020
Hours
30.0
Delivery Options
Course Fees
Flat Fee non-credit $595.00
Potential Price Adjustments
Reading List / Textbook

Textbook: The Copywriter's Handbook
Author:  Robert Bly
Publisher: Holt Paperbacks
Edition:  Third Edition

Textbook:  Words That Sell
Author: Richard Bayan
Publisher:  McGraw-Hill
Edition: Revised and Expanded Edition (2nd)

Section Notes

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Required fields are indicated by .