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Course Description

Learn the information necessary to achieve public relations writing success, including how to write and format documents such as news releases, advisories, media kits, backgrounders, and fact sheets through study, practice, peer and instructor feedback, and assignments. Continue with practice in marketing and advertising writing which may include: advertisements for print, radio, or television, proposals; sales; direct mail; fund raising and more. We will discuss the latest methods used in the industry such as engaging audiences through the web, social media, and blogs.

Course Details

Broad Learning Outcome:

Upon successful completion of the WRI 230 course, you will be able to identify and clearly contrast the PR communications concepts of brand, goals, objectives, strategies and tactics and to use them to communicate more effectively to reach a variety of audiences in today’s digital age.

Supporting Learning Outcome Statements

By completion of this course, successful students will be able to:

  • Apply different writing styles appropriate to different situations, media and publications.
  • Express information clearly to the audience using competencies in writing mechanics, grammar, headlines, labels, tone and structure.
  • Evaluate the importance of creating news-making content decisions in writing.
  • Appreciate how news media evaluates what is newsworthy. 

Prerequisites

Prerequisite: Learning Online (BMC 152 or BMC 352) and WRI 150 Writing in the Workplace (formerly BMC 113 Business Writing Basics and/or WRI 130 Professional Writing Basics). Students registered in the Public Relations or Marketing certificates may apply to have WRI 150 waived.  A writing sample may be required.  Please contact the program office at (403) 220-2866 for more details.

 

Applies Towards the Following Certificate(s)

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Type
Online
Dates
Oct 01, 2019 to Nov 25, 2019
Hours
30.0
Delivery Options
Course Fees
Flat Fee non-credit $595.00
Potential Price Adjustments
Instructor(s)
Reading List / Textbook

Title: Public Relations Writing: The Essentials of Style and Format
Author:  Thomas H. Bivins
ISBN: 978-0-07-352623-2 
Publisher:  McGraw-Hill Education 
Edition: 8  (February 2013)

Title: The Canadian Press Caps and Spelling  
Editor: James McCarten 
ISBN: 9780920009567
Publisher: The Canadian Press  
Edition: 22

Section Notes

Prerequisites: BMC 352 Learning Online and Writing in the Workplace (WRI 150, formerly BMC 113 Business Writing Basics or WRI 130 Professional Writing Basics).

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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