Course Description

Learn the information and apply necessary skills to achieve public relations writing success. This includes how to write and format documents such as news releases, advisories, media kits, backgrounders, and fact sheets through study, practice, peer and instructor feedback, and assignments. Continue with practice in marketing and advertising writing which may include: advertisements for print, radio, or television, proposals; sales; direct mail; fund raising and more. We will discuss the latest methods used in the industry such as engaging audiences through the web, social media, and blogs.

Course Details

Broad Learning Outcome:

Upon successful completion of the WRI 230 course, you will be able to identify and clearly contrast the PR communications concepts of brand, goals, objectives, strategies and tactics and to use them to communicate more effectively to reach a variety of audiences in today’s digital age.

Supporting Learning Outcome Statements

By completion of this course, successful students will be able to:

  • Apply different writing styles appropriate to different situations, media and publications.
  • Express information clearly to the audience using competencies in writing mechanics, grammar, headlines, labels, tone and structure.
  • Evaluate the importance of creating news-making content decisions in writing.
  • Appreciate how news media evaluates what is newsworthy. 


There is no Mandatory prerequisite. WRI 150 Writing in the Workplace is strongly recommended.  


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Online Asynchronous
Oct 01, 2024 to Nov 25, 2024
Delivery Options
Course Fees
Flat Fee non-credit $639.00
Potential Price Adjustments
Reading List / Textbook

Title: Public Relations Writing: The Essentials of Style and Format
Author:  Thomas H. Bivins
ISBN: 978-0-07-352623-2 
Publisher:  McGraw-Hill Education 
Edition: 8  

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Recommended Texts
Title: The Canadian Press Caps and Spelling   Editor: James McCarten  ISBN: 9780920009567 Publisher: The Canadian Press
Section Notes

Completion of WRI 150 Writing in the Workplace (formerly BMC 113 and WRI 130) is strongly recommended. 

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students who are unfamiliar with online learning are recommended to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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