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Course Description

Ensure your writing has the strongest impact possible by learning how to successfully present user-friendly documents. Start with a brief overview of the four basic design principles (contrast, repetition, alignment and proximity) that appear in every well-designed document. Next learn about colour and font, and how choosing the right one can have a positive impact on your writing. Then, learn how to think critically about your design choices so you can apply these principles to numerous documents including creative writing, correspondence, brochures, reports, and websites through study, practice, peer and instructor feedback, and assignments.

Course Details

Broad Learning Outcomes

By completion of this course, successful students will be able to:

  • Evaluate the role of design in creating effective documents
  • Identify principles of design, the elements of design and how they are applied in different documents
  • Write a creative brief
  • Create and implement a style sheet
  • Design an effective document

Supporting Learning Outcomes

Writing good copy is one part of creating powerful documents. This course looks at another critical element – design. The content of this course introduces students to different considerations of document design and provides some basic knowledge on a variety of topics, including:

  • principles and elements of design
  • color
  • typography
  • graphics
  • page design
  • grids
  • design briefs
  • print formats
  • digital document design

Prerequisites

BMC 352 Learning Online and one of the core courses (WRI 110, WRI 120, WRI 130, WRI 150, BMC 113).

BMC 113 - Business Writing Basics OR
WRI 150 - Writing in the Workplace OR
WRI 130 - Professional Writing Basics OR
WRI 120 - Copy Editing and Proofreading OR
WRI 110 - Writing Well

Applies Towards the Following Certificate(s)

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