WRI 116 - Persuasive Writing in the Workplace
Course Description
Learn and practice skills to communicate persuasively through a variety of writing strategies that highlight both business and individual assets.
Whether you are an entrepreneur with a new start-up, part of business operations, or senior leadership, grab your audience’s attention with engaging internal and external writing techniques across company-wide messaging, press releases, client presentations, corporate addresses/speeches, and more.
Delve into verbal and non-verbal strategies and improve your communication skills in the workplace to ultimately meet your customers' needs.
Explore the persuasive writing and communication strategies first developed by ancient thinkers and harnessed by the likes of historical figures, political leaders, and industry disrupters, illuminating proven methods of effective, creative and influential writing techniques for an ever-evolving digital world.
Course Details
By the completion of this course, successful students will be able to:
- Maximize the impact your written words have on any audience, large or small
- Apply fundamental writing and communication techniques necessary to succeed in a technology-driven corporate landscape
- Identify the role storytelling plays in crafting persuasive, barrier-breaking messaging to your audience
- Write engaging and persuasive content for the workplace
Notes
Topics: persuasive business writing techniques, creative storytelling in the workplaceApplies Towards the Following Program(s)
- Writing and Editing Skills in the Workplace : Required
Carol Parchewsky, holds an MFA in Creative Writing from Queens University of Charlotte, a BSc in Mechanical Engineering from University of Saskatchewan, and Certificates in Professional Management-PEG, e-Learning, Creative Writing from University of Calgary. Carol is past president of The Writers’ Guild of Alberta. She was fiction co-editor for QU Literary Magazine. Carol has been publishing flash fiction, short stories, and poetry since 2017. Topics of classes and sessions she’s taught include writing, ESL, and project management. She also provides mentoring, editing, and copy writing services for fiction, journals, and organizations.