Course Description

Persuasive Writing in the Workplace

Learn and practice skills to communicate persuasively through a variety of writing strategies that highlight both business and individual assets.

Whether you are an entrepreneur with a new start-up, part of business operations, or senior leadership, grab your audience’s attention with engaging internal and external writing techniques across company-wide messaging, press releases, client presentations, corporate addresses/speeches, and more.

Delve into verbal and non-verbal strategies and improve your communication skills in the workplace to ultimately meet your customers' needs.

Explore the persuasive writing and communication strategies first developed by ancient thinkers and harnessed by the likes of historical figures, political leaders, and industry disrupters, illuminating proven methods of effective, creative and influential writing techniques for an ever-evolving digital world.

Course Details

By the completion of this course, successful students will be able to:

  • Maximize the impact your written words have on any audience, large or small
  • Apply fundamental writing and communication techniques necessary to succeed in a technology-driven corporate landscape
  • Identify the role storytelling plays in crafting persuasive, barrier-breaking messaging to your audience
  • Write engaging and persuasive content for the workplace


Topics: persuasive business writing techniques, creative storytelling in the workplace

Applies Towards the Following Program(s)

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Online Asynchronous
Oct 29, 2024 to Nov 18, 2024
Delivery Options
Course Fees
Flat Fee non-credit $219.00
Potential Price Adjustments
Reading List / Textbook

No textbook required.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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