Course Description

Trust is the foundation for establishing effective communication, for motivating staff, for keeping customers and clients, and for establishing credibility. Thomas J. Watson, founder of IBM said: "The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy." Today, increased generational and cultural diversity in the workplace has an impact on building and maintaining trust more than ever before.


  • What trust is, and isn't
  • How trust develops
  • The Trust Model; the four levels of trust
  • Actions that build trust
  • Actions that destroy trust
  • Diagnosing your team and individual trust
  • When trust is broken

Applies Towards the Following Certificate(s)


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