Course Description

Develop your ability to solve business issues, while examining managerial strategy and practices in real-world settings. Learn to diagnose problems, analyze and evaluate solutions, and formulate action plans, all within a holistic policy framework. The focus is on managerial attitudes, as well as knowledge and skills.

Course Details


Upon successful completion of this course, you will be able to:

  • Describe and use the strategic management process
  • Explore the potential flaws of strategy
  • Describe the nature and role of vision and mission statements
  • Discuss and understand the role of culture, ethics and policy in strategic management
  • Describe the nature and role of the "SWOT" analysis process.
  • Understand the importance of recognizing, creating and exploiting competitive advantage.
  • Develop Business Strategies plus describe and understand their application
  • Understand the role of policy and organizational structure in the execution of strategy
  • Understand and appreciate the critical role of the leader in strategic change
  • Explain how to measure and manage the effectiveness of strategy implementation
  • Apply the course material to your work and or business environment
  • Work collaboratively in a team setting and contribute to an on-line learning community


Formerly: Business Policy

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Online Asynchronous
Feb 04, 2025 to May 05, 2025
Delivery Options
Course Fees
Flat Fee non-credit $639.99
Reading List / Textbook

Title: Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases
Edition: 23rd
Authors: Thompson, Peteraf, Gamble, Strickland
Publisher: McGraw-Hill Education
ISBN: 978-1265028244 (softcover), or 978-1265356910 (digital rental)

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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