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Course Description

Develop your ability to solve business issues, while examining managerial strategy and practices in real-world settings. Learn to diagnose problems, analyze and evaluate solutions, and formulate action plans, all within a holistic policy framework. The focus is on managerial attitudes, as well as knowledge and skills.


Course Details

COURSE OBJECTIVES

Upon successful completion of this course, you will be able to:

  • Describe and use the strategic management process
  • Explore the potential flaws of strategy
  • Describe the nature and role of vision and mission statements
  • Discuss and understand the role of culture, ethics and policy in strategic management
  • Describe the nature and role of the "SWOT" analysis process.
  • Understand the importance of recognizing, creating and exploiting competitive advantage.
  • Develop Business Strategies plus describe and understand their application
  • Understand the role of policy and organizational structure in the execution of strategy
  • Understand and appreciate the critical role of the leader in strategic change
  • Explain how to measure and manage the effectiveness of strategy implementation
  • Apply the course material to your work and or business environment
  • Work collaboratively in a team setting and contribute to an on-line learning community

Notes

Formerly: Business Policy

Instructors

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Type
Online
Dates
Feb 11, 2020 to May 11, 2020
Hours
40.0
Delivery Options
Course Fees
Flat Fee non-credit $625.00
Instructor(s)
Reading List / Textbook

Title: Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases
Edition: 21st
Authors: Thompson, Peteraf, Gamble, Strickland
Publisher: McGraw-Hill Education
ISBN: 978-1259732782

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least ten calendar days prior to the start date of the course.

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