Course Description

Explore how a marketing plan supports a company's strategic objectives. Formulate a marketing strategy with an integrated marketing communications plan. Develop marketing goals and objectives and identify metrics and key performance indicators (KPIs) to assess and evaluate a marketing strategy.

Course Details

By completion of this course, successful students will be able to:

  • Set goals and objectives for an integrated marketing strategy
  • Analyze the marketing environment
  • Recognize the elements of the marketing audit and evaluation
  • Formulate a marketing strategy and an integrated marketing communications plan
  • Plan metrics and KPIs, reporting and presentation


Note: If you have completed BMC 167 Marketing Principles, you are not required to take BMC 389.

Applies Towards the Following Program(s)

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Online Asynchronous
Oct 29, 2024 to Dec 16, 2024
Delivery Options
Course Fees
Flat Fee non-credit $529.00
Reading List / Textbook
No Textbook Required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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