Course Description

Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy. Recognize the elements of content marketing.

Formerly: BMC 293 Integrated Marketing Communications

If you have completed BMC 293, you are not required to take BMC 388 Marketing Communications Strategy.

Course Details

By completion of this course, successful students will be able to:

  • Explain internal communications and its role in the general communication strategy
  • Compare and contrast marketing versus communications and their relation to branding and content marketing
  • Explain the role of communications in the marcomm mix
  • Explain corporate and internal communications ethics, and its implications

Applies Towards the Following Program(s)

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Online Asynchronous
Mar 05, 2024 to Apr 22, 2024
Delivery Options
Course Fees
Flat Fee non-credit $529.00
Reading List / Textbook
No Required Textbook
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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