Course Description

The most important intangible asset of any business is its brand. The company's name, symbols, and positioning strategies, along with their underlying associations are the key components of a successful brand.

Learn to recognize the elements of a brand, examine the product development process and the strategic management of your product life cycle.

Brands are embedded in consumer lives and identities in profound ways. Examine brand growth and expansion strategies and learn how branding plays a role in the portfolio mix strategy. Explore how managers make numerous decisions related to building, managing, and protecting their brands.

Course Details

By completion of this course, successful students will be able to:

  • Identify the brand elements
  • Explain how brands are developed and managed
  • Review and identify product development process
  • Determine how to manage Product Life Cycle
  • Recognize product growth and expansion strategy

Applies Towards the Following Program(s)

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Online Asynchronous
Jul 09, 2024 to Aug 26, 2024
Delivery Options
Course Fees
Flat Fee non-credit $529.00
Reading List / Textbook
No Textbook Required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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