Course Description

Experiences create unique value for customers, and affect loyalty, satisfaction and advocacy. Gain insights into customer behaviours and decision-making processes by mapping the customer journey. Discover the channels and touch points that customers use to achieve their purchasing goals. Learn how to facilitate coordinated customer communications by assessing interactions, channels, products and time.

Experiences involve a customer's perception and participation. Discover how to build and implement marketing tactics that will capture customer attention throughout the their experience with your organization.

Formerly BMC 315 Marketing: Business to Consumer

If you have completed BMC 315, you are not required to take BMC 386 Customer Experience.

Course Details

By completion of this course, successful students will be able to:

  • Recognize behaviour and decision-making in a customer’s journey
  • Create a customer journey map
  • Identify different marketing tactics for the stages in the customer journey and marketing funnel
  • Recognize the key touchpoints in a customer’s journey from acquisition to engaging, nurturing, and retaining

Applies Towards the Following Program(s)

Enrol Now - Select a section to enrol in
Online Asynchronous
May 21, 2024 to Jul 08, 2024
Delivery Options
Course Fees
Flat Fee non-credit $529.00
Reading List / Textbook
No Textbook Required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Required fields are indicated by .