The customer-centric perspective is foundational to today's marketing strategy development. Customer centricity is an imperative for value creation, value capturing, and maintaining an organization's competitive advantage.
Identify the marketing functions, processes and tools used to achieve an organization's marketing goals. Identify the elements of an integrated marketing communications plan and explore the 7 Ps of marketing framework.
Note: If you have completed BMC 167 Marketing Principles, you are not required to take BMC 385.
By completion of this course, successful students will be able to:
- Identify and define the 7 Ps of marketing
- Evaluate the marketing functions and processes
- Identify tools to promote your product or service
Applies Towards the Following Program(s)
- Marketing Fundamentals Certificate : Core Courses