Course Description

The customer-centric perspective is foundational to today's marketing strategy development. Customer centricity is an imperative for value creation, value capturing, and maintaining an organization's competitive advantage.

Identify the marketing functions, processes and tools used to achieve an organization's marketing goals. Identify the elements of an integrated marketing communications plan and explore the 7 Ps of marketing framework.

Note: If you have completed BMC 167 Marketing Principles, you are not required to take BMC 385.

Course Details

By completion of this course, successful students will be able to:

  • Identify and define the 7 Ps of marketing
  • Evaluate the marketing functions and processes
  • Identify tools to promote your product or service

Applies Towards the Following Program(s)

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Online Asynchronous
Sep 10, 2024 to Oct 28, 2024
Delivery Options
Course Fees
Flat Fee non-credit $529.00
Reading List / Textbook
No Textbook Required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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