Course Description

Digital Promotion and Optimization

This course will help students to implement the metrics, analysis, and methods involved in digital promotion. Both paid and organic media will be explored, and students will be able to compare and contrast the benefits of both. This course will explore how to incorporate Search Engine Optimization (SEO) and Search Engine Marketing (SEM) into a digital marketing strategy.

Course Details

By completion of this course, successful students will be able to:

  • Evaluate paid and organic media strategies and how to incorporate each into a digital strategy
  • Identify the role of paid and organic media in the larger marketing and organizational context
  • Explore how SEO is used to inform display ads and retargeted ads to connect customers with brands
  • Discuss using targeted market information to allocate digital resources

Applies Towards the Following Program(s)

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Online Asynchronous
Sep 24, 2024 to Nov 11, 2024
Delivery Options
Course Fees
Flat Fee non-credit $529.00
Reading List / Textbook
No Textbook Required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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