Course Description

In this course, students will explore how social media has profoundly changed both personal and professional communication. Apply strategies and methods to effectively manage this communication to optimize your marketing campaigns to engage and retain customers. Through discussions, identify best practices and the benefits of establishing a social media strategy within your organization.

Course Details

By completion of this course, successful students will be able to:

  • Explore the pros and cons of current social media platforms
  • Determine the type of content to be used for each social media tool
  • Identify methods for engaging customers online and best practices for managing criticism or negative comments
  • Analyze strategies for tracking success and trends in social media marketing


BMC 352 Learning Online

BMC 352 Learning Online
(or BMC 152 Learning Online or Learning Online Waiver)


Previous working knowledge of Marketing or completion of BMC 167 Marketing Principles is recommended before taking BMC Digital Social Platforms.

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Jul 21, 2020 to Sep 07, 2020
Delivery Options
Course Fees
Flat Fee non-credit $495.00
Section Notes

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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