Course Description

This course will explore the principles of content development planning and management in the digital space with a modern application to leverage branding capabilities. By using best practices from traditional marketing channels, students will gain an overview of how to plan digital communications that are effective and relevant to audiences. Students will evaluate digital content and the effective use of interactive marketing tools across all platforms.

Course Details

By completion of this course, successful students will be able to:

  • Discuss how a cohesive content management strategy works to support a digital presence
  • Evaluate the impact of online marketing on organizational branding and customer communications
  • Explore User Experience (UX) principles and how to effectively manage user interface
  • Identify effective multimedia development and storytelling in writing, videography, and graphic design materials


Previous working knowledge of marketing or completion of BMC 167 Marketing Principles is recommended.

Applies Towards the Following Certificate(s)


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May 26, 2020 to Jul 13, 2020
Delivery Options
Course Fees
Flat Fee non-credit $495.00
Reading List / Textbook
No textbook required.
Section Notes

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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