Loading...

Course Description

Today’s customers are sophisticated buyers with access to plenty of information to make an informed buying decision, which can pose challenges to new or small business owners. This course is designed for individuals interested in running their own business who wish to attract leads and convert them into customers. Students will examine the elements of the marketing mix and how they apply to traditional and digital spaces, lead acquisition tactics and how to use personal selling and communications to create trust, overcome buying objections and create loyal customers.

Course Details

By completion of this course, successful students will be able to:

  • Describe how to collect competitive intelligence to assist with marketing and sales functions
  • Identify how to market and promote the small business to create new leads
  • Recognize the difference between marketing and selling, and how to integrate both disciplines to generate revenues
  • Evaluate the sales process, alternative approaches to personal selling and how personal selling is a marketing tool
  • Create a strategic plan that addresses buyer behaviour, communication planning, and strategic prospecting
  • Plan sales scripts and presentations which establish trust, overcome objections and earn commitment
  • Expand customer relationships and assess customer satisfaction

Prerequisites

BMC 352 Learning Online
Loading...

Enrol Now - Select a section to enrol in

Type
Online
Dates
Mar 10, 2020 to Apr 27, 2020
Hours
20.0
Delivery Options
Course Fees
Fee before GST non-credit $495.00
Instructor(s)
Reading List / Textbook
TBA
Section Notes

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least ten calendar days prior to the start date of the course.

Required fields are indicated by .