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Course Description

Gain the knowledge, skills and tools needed to start a business. Learn the fundamental components of a complete business model. Key activities in the course will be identifying resources and supports for starting a business including research techniques to validate markets for new business ideas. Identify entrepreneurial risks and explore tactics to mitigate those risks. Apply the concepts learned by developing and presenting a compelling and persuasive business plan proposal.

Course Details

By completion of this course, successful students will be able to:

  • Classify and categorize the fundamental components of a complete business model
  • Identify key resources and supports available for starting a business
  • Utilize research techniques to market validate new business ideas
  • Identify sources of entrepreneurial risk and mitigation tactics
  • Develop a complete business plan proposal supported with a compelling and persuasive business presentation
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