Course Description

Graphic Design

Study both the theory and practice of graphic design. By working on design exercises and projects, you will develop your skills and understanding of design principles, colour theory, message and content, visual organization, and techniques and typography. Experience with Adobe Photoshop, Illustrator and InDesign are not needed. The focus in this course is on the idea behind the project. 


Course Details

Course Learning Outcomes

By completion of this course, successful students will be able to:

  • Interpret and identify the visual ‘language’ of design
  • Identify key design terminology
  • Develop a critical eye as to what is “good” design
  • Explain how your design choices work to convey messaging to an audience
  • Describe the basic use of typography, colour and imagery
  • Develop a personal identity package
  • Apply the use of a grid and hierarchy
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Online Asynchronous
Sep 17, 2024 to Nov 12, 2024
Delivery Options
Course Fees
Flat Fee non-credit $529.00
Potential Price Adjustments
Reading List / Textbook

Title: Graphic Design: The New Basics
Edition: 2nd Edition, revised and updated
Authors: Ellen Lupton and Jennifer Cole Phillips
Publisher: Princeton Architectural Press
ISBN-13: 978-1616893323

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Receive a discount of 5% per course by registering at the same time for three or more courses within the Visual Design Certificate.


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