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Course Description

Foundations of Digital Marketing

This course is an introduction to the foundations of digital marketing. Students will be introduced to digital engagement to increase brand awareness, create leads, and ultimately drive purchase behaviour. The course will introduce leading tools and techniques, and demonstrate best practices in digital marketing. We will also discuss the effects of digital marketing on traditional media.

Course Details

By completion of this course, successful students will be able to:

  • Define foundations of digital marketing and the principles of a successful online strategy
  • Compare and contrast traditional marketing channels with emerging digital channels
  • Identify digital marketing channels and tactics for different business models
  • Review the concepts of marketing and customer interaction in an online environment

Notes

Formerly BMC 329 Digital Marketing.

Applies Towards the Following Program(s)

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Enrol Now - Select a section to enrol in
Type
Online Asynchronous
Dates
Feb 04, 2025 to Mar 24, 2025
Hours
20.0
Delivery Options
Online Asynchronous  
Course Fees
Flat Fee non-credit $529.00
Instructor(s)
Reading List / Textbook
No textbook required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Type
Online Asynchronous
Dates
May 06, 2025 to Jun 23, 2025
Hours
20.0
Delivery Options
Online Asynchronous  
Course Fees
Flat Fee non-credit $529.00
Instructor(s)
Reading List / Textbook
No textbook required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Type
Online Asynchronous
Dates
Jul 08, 2025 to Aug 25, 2025
Hours
20.0
Delivery Options
Online Asynchronous  
Course Fees
Flat Fee non-credit $529.00
Instructor(s)
Reading List / Textbook
No textbook required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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