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Course Description

The Continuing Education International Professional Program – Digital Media and Marketing stream is made up of three four-month terms of study. Each term has a separate program course number. Students must take the IPP terms in order from 1 to 3.

  • Term 1 - IPP 220
  • Term 2 - IPP 320
  • Term 3 - IPP 420

Letter of Admission

A letter of admission will be issued upon:

  • Registration in IPP 220, IPP 320, IPP 420 (deposit payments required).
  • Satisfactory completion of the CE Professional Program for International Students Application (application fee required).

International Program Policies apply to IPP withdrawals, transfers and refunds.

Course Details

In Term 3 of the Digital Media and Marketing stream, students will take the following courses:

  • BMC 389 Marketing Strategy Planning
  • BMC 384 Digital Promotion and Optimization
  • ICT 754 Digital Disruption in Commercialization:  Maintaining Your Competitive Advantage
  • ICT 751 Digital Transformation: Building Capabilities For The Future
  • ICT 443 JavaScript Advanced
  • ICT 581 HTML5 and CSS3 with jQuery
  • ICT 564 User Experience Design
  • BUS 650 Cultivating a Strong Leadership Presence
  • BUS 128 Dealing with the Difficult Conversation
  • BUS 267 Leading Yourself and Others Through Change
  • BUS 639 Managing Difficult Stakeholders
  • BUS 700 Final Assessment for Certificate for Front Line Leaders

Changes to the course offerings will be noted under section notes.

Prerequisites

  • Must have completed the courses in IPP 220 (Term 1) and IPP 320 (Term 2).
  • Must be 18 years of age or older.
  • Must have completed a post-secondary degree or diploma (minimum 2 years in length) from a college or university.
  • Must meet the Continuing Education English Proficiency Requirements.
  • Conditional admission is available upon completing English Language Program Semester Program level 6 with B+ or higher in all courses.
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Enrol Now - Select a section to enrol in
Type
Class
Days
Th, F, M, T, W
Time
8:30AM to 4:30PM
Dates
May 01, 2025 to Aug 29, 2025
Schedule and Location
View Details
Hours
205.0
Campus
Delivery Options
Class  
Course Fees
Flat Fee non-credit $7,750.00 or $675.00 deposit Click here to get more information
Reading List / Textbook

Textbooks are not included. A list of required textbooks will be provided before the program starts. Textbooks are available at the University of Calgary Bookstore and/or at online or other retailers.

Section Notes
  • Students will have approximately 15 hours of classes per week. A separate schedule will be provided before the program starts.
  • Students who have registered and paid in full for IPP 420-004 will receive UPass public transportation pass, and access to UCalgary libraries and recreational facilities for the course period.

 

Type
Class
Days
F, M, T, W, Th
Time
8:30AM to 4:30PM
Dates
May 01, 2026 to Aug 31, 2026
Schedule and Location
View Details
Hours
205.0
Campus
Delivery Options
Class  
Course Fees
Flat Fee non-credit $7,850.00 or $675.00 deposit Click here to get more information
Reading List / Textbook

Textbooks are not included. A list of required textbooks will be provided before the program starts. Textbooks are available at the University of Calgary Bookstore and/or at online or other retailers.

Section Notes
  • Students will have approximately 15 hours of classes per week. A separate schedule will be provided before the program starts.
  • Students who have registered and paid in full for IPP 420-007 will receive UPass public transportation pass, and access to UCalgary libraries and recreational facilities for the course period.

 

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