Course Description

The Continuing Education International Professional Program – Digital Media and Marketing stream is made up of three four-month terms of study. Each term has a separate program course number. Students must take the IPP terms in order from 1 to 3.

  • Term 1 - IPP 220
  • Term 2 - IPP 320
  • Term 3 - IPP 420

Letter of Admission

A letter of admission will be issued upon:

  • Registration in IPP 220, IPP 320, IPP 420 (deposit payments required).
  • Satisfactory completion of the CE Professional Program for International Students Application (application fee required).

International Program Policies apply to IPP withdrawals, transfers and refunds.

Course Details

In Term 1 of the Digital Media and Marketing stream, students will take the following courses:

  • BMC 385 Marketing Mix
  • BMC 386 Customer Experience
  • BMC 387 Branding and the Product Lifecycle
  • BMC 380 Foundations of Digital Marketing
  • ICT 580 HTML5 and CSS3
  • ICT 436 Adobe Photoshop
  • ICT 437 Adobe Illustrator
  • BUS 649 Powerful Professionals: Consulting Skills for Leaders within Organizations
  • BUS 635 Effective Decision Making in a Complex Environment
  • BUS 641 Business Acumen: Lead with Strategic Business Analysis Tools and Resources

Changes to the course offerings will be noted under section notes.


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T, W, Th, F, M
8:30AM to 4:30PM
Sep 03, 2024 to Dec 23, 2024
Schedule and Location
Delivery Options
Course Fees
Flat Fee non-credit $7,750.00 or $675.00 deposit Click here to get more information
Reading List / Textbook

Textbooks are not included. A list of required textbooks will be provided before the program starts. Textbooks are available at the University of Calgary Bookstore and/or at online or other retailers.

Section Notes
  • Students will have approximately 15 hours of classes per week. A separate schedule will be provided before the program starts. Students should expect 20-30 hours per week of homework/preparation.
  • Students who have registered and paid in full for IPP 220-004 will receive UPass public transportation pass, and access to UCalgary libraries and recreational facilities for the course period.


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