IPP 220 - Digital Media and Marketing - Term 1

Delivery Options Class

Digital Media and Marketing

Course Description

The Continuing Education International Professional Program – Digital Media and Marketing stream is made up of three four-month terms of study. Each term has a separate program course number. Students must take the IPP terms in order from 1 to 3.

Term 1 - IPP 220
Term 2 - IPP 320
Term 3 - IPP 420

Letter of Admission

A letter of admission will be issued upon:

Registration in IPP 220, IPP 320, IPP 420 (deposit payments required).
Satisfactory completion of the CE Professional Program for International Students Application (application fee required).

International Program Policies apply to IPP withdrawals, transfers and refunds.

Course Details

In Term 1 of the Digital Media and Marketing stream, students will take the following courses:

BMC 385 Marketing Mix
BMC 386 Customer Experience
BMC 387 Branding and the Product Lifecycle
BMC 380 Foundations of Digital Marketing
ICT 580 HTML5 and CSS3
ICT 436 Adobe Photoshop
ICT 437 Adobe Illustrator
BUS 649 Powerful Professionals: Consulting Skills for Leaders within Organizations
BUS 635 Effective Decision Making in a Complex Environment
BUS 641 Business Acumen: Lead with Strategic Business Analysis Tools and Resources

Changes to the course offerings will be noted under section notes.

Prerequisites

Must be 18 years of age or older.
Must have completed a post-secondary degree or diploma (minimum 2 years in length) from a college or university.
Must meet the Continuing Education English Proficiency Requirements.
Conditional admission is available upon completing English Language Program Semester Program level 6 with B+ or higher in all courses.

Enrol Now - Select a section to enrol in

IPP 220 - 007 Term 1 (DM) Fall 2025

Sep 02, 2025

Class

Available

Class

T, W, Th, F, M

8:30AM to 4:30PM

Sep 02, 2025 to Dec 23, 2025

Schedule and Location

View Details

205.0

Downtown Campus

Class

Flat Fee non-credit

$7,850.00 or $675.00 deposit

Reading List / Textbook

Textbooks are not included. A list of required textbooks will be provided before the program starts. Textbooks are available at the University of Calgary Bookstore and/or at online or other retailers.

Section Notes

Students will have approximately 15 hours of classes per week. A separate schedule will be provided before the program starts. Students should expect 20-30 hours per week of homework/preparation.
Students who have registered and paid in full for IPP 220-007 will receive UPass public transportation pass, and access to UCalgary libraries and recreational facilities for the course period.