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Course Description

Learn how to align appropriate communication methods with audience information needs, cultivate desired leader behaviour as a powerful message-sharing technique, serve as an internal consultant to project teams and business units, and evaluate desired communication outcomes, and more. This course will be of interest to both communications and human resources professionals. Proficiency: A solid understanding of the public relations function or the Public Relations course.

Course Details

Upon successful completion of the course you will be able to:

  • Explain the fundamentals of sound employee communication planning practices
  • Prepare a basic strategic plan that includes audience analysis, measurable objectives, key messages, appropriate tools, and evaluation methods
  • Explain how to use total rewards communication to promote employee attraction and retention
  • Determine appropriate traditional and online communication tools based on the needs and interests of your audiences

Applies Towards the Following Certificate(s)

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Type
Online
Dates
Nov 17, 2020 to Dec 07, 2020
Hours
20.0
Delivery Options
Course Fees
Flat Fee non-credit $445.00
Instructor(s)
Reading List / Textbook
No Textbook Required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students who are unfamiliar with online learning are recommended to take BMC 352 Learning Online prior to enrolling in this course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

 

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