Course Description

*Formerly CPE 112*


Course Description:

Marketing is essential to the success of any real estate development project. Review the role that marketing plays at each step in the development process. Gain an understanding of changing real estate markets and learn how to: utilize market research information, develop, and manage a marketing program, create unique project identities, and undertake an effective advertising and communications program. Learn from case studies, active project examples, and industry guest speakers from across Canada.


Course Learning Objectives:

  1. Gain an understanding of the marketing process specific to the real estate industry
  2. Gather research insights to inform decisions regarding product mix, pricing, market segmentation and competitive differentiation
  3. Identify different buyer groups and their motivations
  4. Develop brand positioning and marketing messages
  5. Use marketing methodologies, processes, tools and tactics to bring a real estate development project to market
  6. Engage and garner support from community stakeholders and partners
Enrol Now - Select a section to enrol in
Apr 15, 2024 to May 07, 2024
M, T
8:30AM to 4:30PM
Apr 22, 2024
Schedule and Location
Delivery Options
Course Fees
Investment non-credit $995.00
Potential Price Adjustments
Section Notes

Registration Deadline: April 15, 2024

  • Pre-Session materials available: April 15, 2024

  • In-person classroom session: April 22 & 23, 2024

  • Live online session: May 7, 2023


This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. 

Faculty Bio: 

Jason Hardy - https://redicanada.org/faculty/

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