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Course Description

Customers expectations are constantly evolving as developments in technology accelerate. Throughout the buyer decision process, technology has changed the rules of engagement with chat bots, personalized promotions and engaging with your favorite brand in non-traditional ways. From customer management to artificial intelligence (AI) at every stage of the customer journey, there is potential for digital disruption that organizations need to consider to maintain their competitive advantage. Explore how technology impacts how any organization markets its products or services, and learn about the challenges and risks that any company should be aware of.

This course is designed for non-technical individuals.

Course Details

Course Learning Level Outcomes

By completion of this course, successful students will be able to:

  • Identify technology disruptions and solutions at different stages of a product or service offering
  • Describe different platforms and tools that support a marketing strategy
  • Recognize the areas of opportunity to use technology that an organization should focus on to help build and maintain its competitive advantage

Topics of Instruction

  • AI applications in customer service technologies
  • Technology impact in retailing
  • Platforms and tools used to enhance customer-driven marketing
  • Social and behavioural advertising technology
  • Challenges and risks of customer data privacy such as legislation and compliance
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Enrol Now - Select a section to enrol in

Type
Online
Dates
Jun 30, 2020 to Jul 13, 2020
Hours
10.0
Delivery Options
Course Fees
Fee Before Tax non-credit $429.00
Potential Price Adjustments
Reading List / Textbook
No Required Textbook.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

 

Type
Class
Days
F
Time
1:00PM to 4:00PM
Dates
Oct 23, 2020
Type
Class
Days
Sa
Time
8:30AM to 4:30PM
Dates
Oct 24, 2020
Schedule and Location
Hours
10.0
Delivery Options
Course Fees
Fee Before Tax non-credit $429.00
Potential Price Adjustments
Reading List / Textbook
No Required Textbook.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

 

Type
Class
Days
F
Time
1:00PM to 4:00PM
Dates
Feb 26, 2021
Type
Class
Days
Sa
Time
8:30AM to 4:30PM
Dates
Feb 27, 2021
Schedule and Location
Hours
10.0
Delivery Options
Course Fees
Fee Before Tax non-credit $429.00
Potential Price Adjustments
Reading List / Textbook
No Required Textbook.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

 

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