Course Description

Content Marketing is the overall strategy for creating and distributing relevant and compelling online content that will attract, retain, and motivate readers. At the heart of great online content is strong writing. Learn how to write engaging online content based on the needs of a clearly defined audience and your organization's business goals. Explore theory and practice, and test concepts through weekly exercises. With guidance from the instructor, give and receive feedback with your classmates in a supportive writing environment.

Course Details

Learning Outcomes

By completion of this course, successful students will be able to:

  • Identify a Content Marketing Strategy and apply it in the workplace.
  • Write effective online content to a well-defined target audience.
  • Problem solve and build client relationships through effective online content writing.
  • Write effective stories and identify to your company how they relate to the target audience.
  • Apply common writing tasks for content marketers in the workplace.
  • Define online content marketing ethics.

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Jul 06, 2021 to Aug 30, 2021
Delivery Options
Course Fees
Flat Fee non-credit $595.00
Potential Price Adjustments
Reading List / Textbook

Title: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content 
Author: Ann Handley 
Publisher: Wiley 

ISBN-13: 9781118905555
Edition: 2014

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students who are unfamiliar with online learning are recommended to take BMC 352 Learning Online prior to enrolling in this course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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