WRI 350 - Writing Effective Online Content

Delivery Options Online

UCalgary Continuing Education

Course Description

Content Marketing is the overall strategy for creating and distributing relevant and compelling online content that will attract, retain, and motivate readers. At the heart of great online content is strong writing. Learn how to write engaging online content based on the needs of a clearly defined audience and your organization's business goals. Explore theory and practice, and test concepts through weekly exercises. With guidance from the instructor, give and receive feedback with your classmates in a supportive writing environment.

Course Details

Learning Outcomes

By completion of this course, successful students will be able to:

Identify a Content Marketing Strategy and apply it in the workplace.
Write effective online content to a well-defined target audience.
Problem solve and build client relationships through effective online content writing.
Write effective stories and identify to your company how they relate to the target audience.
Apply common writing tasks for content marketers in the workplace.
Define online content marketing ethics.

Applies Towards the Following Program(s)

Creative Writing Certificate : Optional Courses
Certificate in Integrated Digital Media : Optional Courses
Professional Writing Certificate specializing in Business and Technical Writing : Optional Courses
Professional Writing Certificate specializing in Marketing and Public Relations : Optional Courses

Enrol Now - Select a section to enrol in

WRI 350 - 012

Jul 04, 2023

Online

Available

Online

Jul 04, 2023 to Aug 28, 2023

30.0

Online

Flat Fee non-credit

$595.00

CE 5% Bundle Discount

Reading List / Textbook

No textbook required.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.