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Course Description

Business Investment Attraction

Learn key concepts related to business and investment attraction in economic development. Cover community investment readiness; competitive advantage, how to select key target markets for investment attraction; working with site selectors; and, attracting foreign direct investment to help your community expand its economic base. Learn how to develop business investment strategies that will benefit your community.

Course Details

Course Learning Outcomes

By completion of this course, successful students will be able to:

  • Recognize the different types of new investment versus investment attraction
  • Examine criteria to evaluate if your community is in fact ‘investment ready’
  • Describe components that may be included in an Investment Attraction Strategy
  • Identify methods to recognize the target industries that may be attracted to your community
  • Explore investment attraction tools and resources
  • Classify the different types of site selectors and what their search criteria may be
  • Recognize the four basic stages of site selection
  • Review types of Foreign Direct Investment (FDI) and support resources
  • Compare methods of measuring your BI&A program or activities success

 

Applies Towards the Following Program(s)

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Type
Online Asynchronous
Dates
Mar 05, 2024 to Apr 08, 2024
Hours
15.0
Delivery Options
Online  
Course Fees
Flat fee non-credit $425.00
Reading List / Textbook

No Textbook Required

Section Notes

This course is offered by Economic Developers Alberta. If you wish to have credits applied to Continuing Education’s Professional Management Certificate – Economic Developers, you will need to contact our office at 403-220-2866. Credits for the Community Economic Development courses equals 2/3 of the instruction hours to a maximum of 30 hours, i.e. for a 15 hour course you will receive 10 hours credit.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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