Course Description

With the advent of new social media and digital communication tools, companies feel compelled to 'get in the game' but do they have a game plan? Most successful leaders are prepared to capitalize on new media with sound business strategies, policies and resources in place. Develop an organizational strategic plan that addresses implications of social media on organizational culture and business practices. Learn how to assess potential risks and implement measures early to maximize success.

Course Details

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Develop an effective social media marketing plan
  • Interpret analytics and metrics to make strategic decisions
  • Design an engagement plan to reach your ideal target markets that balances paid and organic social media engagement
  • Set social media objectives that make a real contribution to your business


There are no prerequisites for this course, however, it is recommended that students who are not familiar with social media tools take BMC 312 Social Media Essentials first. 

Applies Towards the Following Certificate(s)


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Jan 05, 2021 to Feb 08, 2021
Delivery Options
Course Fees
Flat Fee non-credit $425.00
Reading List / Textbook

No Required Textbook

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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