BMC 314 - Social Media Strategies
Course Description
With the advent of new social media and digital communication tools, companies feel compelled to 'get in the game' but do they have a game plan? Most successful leaders are prepared to capitalize on new media with sound business strategies, policies and resources in place. Develop an organizational strategic plan that addresses implications of social media on organizational culture and business practices. Learn how to assess potential risks and implement measures early to maximize success.
Course Details
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Develop an effective social media marketing plan
- Interpret analytics and metrics to make strategic decisions
- Design an engagement plan to reach your ideal target markets that balances paid and organic social media engagement
- Set social media objectives that make a real contribution to your business
Proficiencies
There are no prerequisites for this course, however, it is recommended that students who are not familiar with social media tools take BMC 312 Social Media Essentials first.
Instructors
Applies Towards the Following Certificate(s)
- Marketing Certificate : Optional Marketing Courses
- Public Relations Management Certificate : Optional Public Relations Courses
- Security Management Certificate : Optional Management Courses
Sam Paterson is the Manager, Social Media, at the University of in the University Relations Marketing team. Prior to joining UCalgary, she led a small but mighty social media team for B2B global tech company SMART Technologies – building community, managing influencers and representing brands across over 50 social media channels spanning several time zones in multiple languages. Sam is also an active member of SMByyc – Calgary's monthly gathering of social media enthusiasts – and presented at Social West.