BMC 312 - Social Media Essentials

Delivery Options Class Intensive and Online

UCalgary Continuing Education

Course Description

What’s the buzz about social media? Explore the potential of social networking tools such as Facebook, Twitter, LinkedIn, wikis, blogs, podcasts and more. Learn how social media can be leveraged as an alternative and companion to traditional forms of advertising and communication. Develop an integrated social media strategy and formulate a plan that will reach and engage your audience.

Course Details

Course Learning Outcomes
Upon completion of this course, you will be able to use social networks and technology effectively and with
confidence.
1. Describe the impact that social media has on marketing, public relations, communications and business
2. Create and optimize a profile/pages on LinkedIn, Google+, Pinterest and/or Twitter
3. Create a video and add it to YouTube
4. Develop a social media strategy using the Hub & Spoke model
5. Create and publish a blog

Applies Towards the Following Certificate(s)

Certificate in Career Development and Academic Advising : Optional Courses
Marketing Certificate : Optional Marketing Courses

Enrol Now - Select a section to enrol in

BMC 312 - 012

Nov 10, 2020

Online

Available

Online

Nov 10, 2020 to Dec 14, 2020

15.0

Online

Flat Fee non-credit

$425.00

Reading List / Textbook

No Textbook Required.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

BMC 312 - 013

Mar 13, 2021

Class Intensive

Available

Class

8:30AM to 4:30PM

Mar 13, 2021 to Mar 20, 2021

Schedule and Location

View Details

15.0

Downtown Campus

Class Intensive

Flat Fee non-credit

$425.00

Reading List / Textbook

No Textbook Required

Section Notes

Due to the intensive nature of this course there may be pre-work assigned. Your instructor will post this to D2L one week (7 calendar days) before the course start date.

Assignments and group work will be required throughout the course duration and a final assignment may be due after the course has ended.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L one week prior to the course start date. For more information about D2L, please visit our Online Learning Resources.

Students are expected to attend all sessions.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.