BMC 312 - Social Media Essentials

Delivery Options Online

UCalgary Continuing Education

Course Description

What’s the buzz about social media? Explore the potential of social networking tools such as Facebook, Twitter, LinkedIn, wikis, blogs, podcasts and more. Learn how social media can be leveraged as an alternative and companion to traditional forms of advertising and communication. Develop an integrated social media strategy and formulate a plan that will reach and engage your audience.

Course Details

Course Learning Outcomes
Upon completion of this course, you will be able to use social networks and technology effectively and with
confidence.
1. Describe the impact that social media has on marketing, public relations, communications and business
2. Create and optimize a profile/pages on LinkedIn, Google+, Pinterest and/or Twitter
3. Create a video and add it to YouTube
4. Develop a social media strategy using the Hub & Spoke model
5. Create and publish a blog

Instructors

Applies Towards the Following Certificate(s)

Certificate in Career Development and Academic Advising : Optional Courses
Marketing Certificate : Optional Marketing Courses

Enrol Now - Select a section to enrol in

BMC 312 - 011

21 Jan 2020

Online

Enrolment Closed

Online

Jan 21, 2020 to Feb 24, 2020

15.0

Online

Flat Fee non-credit

$425.00

Reading List / Textbook

No Textbook Required

Section Notes

Formerly: BMC 291 Internet Marketing and Social Media (30 hours). If you have already taken this course, you cannot sign up for this class as it is a repeat of content.

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.