BMC 312 - Social Media Essentials
8024529
Delivery Options
Online
UCalgary Continuing Education
Loading...
Course Description
What’s the buzz about social media? Explore the potential of social networking tools such as Facebook, Twitter, LinkedIn, wikis, blogs, podcasts and more. Learn how social media can be leveraged as an alternative and companion to traditional forms of advertising and communication. Develop an integrated social media strategy and formulate a plan that will reach and engage your audience.
Course Details
Course Learning OutcomesUpon completion of this course, you will be able to use social networks and technology effectively and with
confidence.
1. Describe the impact that social media has on marketing, public relations, communications and business
2. Create and optimize a profile/pages on LinkedIn, Google+, Pinterest and/or Twitter
3. Create a video and add it to YouTube
4. Develop a social media strategy using the Hub & Spoke model
5. Create and publish a blog
Instructors
Applies Towards the Following Certificate(s)
- Certificate in Career Development and Academic Advising : Optional Courses
- Marketing Certificate : Optional Marketing Courses
- Public Relations Management Certificate : Optional Public Relations Courses
- Security Management Certificate : Optional Management Courses
