Shrinking budgets, fierce competition, along with limited time and resources are realities for most businesses. To meet these challenges you require a basic understanding of accounting and what type of information is presented in financial statements. You need to evaluate financially how a newservice or product might add value to the bottom line. Youneed to know why budgets and cash flow are critical to marketing and planning activities, and what to do in order to avoid or manage cash shortfalls. This seminar will help you make decisions and allocate resources to keep your organization ahead of the competition. A better understanding of financial statements will help you ask the right questions and allow you to speak the financial language of decision makers and investors.