Course Description

Balancing customer expectations, greater competition, and shrinking budgets are realities for most businesses. To meet these challenges you require an understanding of financial and management accounting. You need to understand the information presented in financial statements, if a new service or product will add value to the bottom line, why budgets and cash flow are critical to marketing and planning activities, and how to manage cash shortfalls. Learn how to make decisions and allocate resources that keep your organization ahead of the competition. Acquiring an understanding of financial statements will help protect stakeholders' investments and allow you to speak the financial language of decision makers and investors.

Note: Participants are required to bring a calculator and, if possible, financial statements from their organizations


- Accounting terminology and policies

- Relationships between planning, marketing, and accounting

- The budgeting process

- The income statement, balance sheet, and statement of
cash flows

- Financial statement analysis

- Evaluating new business activities or investments

- Cash flow forecasting

- The difference between cash flow and profitability


Certificate for Emerging Leaders topic area: Professional Skills


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