Course Description

Discover how to get the most out of your marketing mix by using direct marketing effectively. Gain knowledge and techniques for building and refining direct response programs, and complete the course with a working plan for creating your own simple direct marketing campaign. Topics include: customer segmentation, database marketing, lists, offer creation, and measurements and analysis.


Course Details

Upon successful completion of this course you will be able to:

  • Plan, develop and execute a simple direct response campaign
  • Create and communicate an appropriate offer for the target audience
  • Understand different categories (media) of direct response


It is recommended that students take BMC 167 Marketing Principles prior to taking this class.


Knowledge of marketing principles.


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