Course Description

Business-to-business (B2B) marketing focuses on commercial transactions between businesses. Unlike business-to-consumer (B2C) marketing strategies that directly target consumers, B2B professionals work within the context of complex and networked relationships from suppliers and distributors to internal stakeholders and consultants. Understand how marketing and sales functions work together to assess and evaluate the business environment and market situation as well as specific customer needs. Learn how to develop and execute marketing strategies that offer differentiated value-added solutions and sell through direct and indirect channels. Explore new avenues for B2B marketing through social media and the use of CRM tools.  

Course Details

Upon successful completion of the course you will be able to:

  • Appreciate the scope and importance of business-to-business marketing vs. business-to-consumer marketing
  • Critically assess and evaluate business environment and market situation
  • Collect and analyze relevant business information to determine marketing strategy decision
  • Develop and communicate a comprehensive marketing strategy

Applies Towards the Following Certificate(s)


Enrol Now - Select a section to enrol in

8:30AM to 4:30PM
Mar 06, 2021 to Mar 27, 2021
Schedule and Location
Delivery Options
Course Fees
Flat Fee non-credit $495.00
Reading List / Textbook
No Textbook Required
Section Notes

Due to the intensive nature of this course there may be pre-work assigned. Your instructor will post this to D2L one week (7 calendar days) before the course start date.

Assignments and group work will be required throughout the course duration and a final assignment may be due after the course has ended.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L one week prior to the course start date. For more information about D2L, please visit our Online Learning Resources.

Students are expected to attend all sessions.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.


Required fields are indicated by .