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Course Description

The field of critical communications has three interrelated dimensions; proactively addressing emerging issues, developing believable risk communications programs, and reacting effectively in times of crisis. Explore this three-pronged spectrum of hot communications by studying key issue, risk and crisis strategies and tactics. Learn how the successful communicator can offer increased value to an organization through proactive planning and effective implementation. Learn also to distinguish key concepts associated with critical communications, theories for the creation of issues management, risk and crisis communications programs, as well as how to analyze and apply key communications principles.

Course Details

Upon successful completion of the course you will be able to:

  • Define the key elements of issues management
  • Draft a specific, summarizing, issues management note
  • Identify the unique situations that benefit from risk communications
  • Prepare effective risk communications messages
  • Define the key elements of effective crisis communications
  • Prepare a simple crisis communications plan

Notes

Formerly: Issues Management and Crisis Communication

Instructors

Applies Towards the Following Certificate(s)

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Type
Class
Days
Sa
Time
8:30AM to 4:30PM
Dates
Nov 23, 2019 to Dec 14, 2019
Schedule and Location
Hours
30.0
Delivery Options
Course Fees
$495.00 non-credit $495.00
Instructor(s)
Reading List / Textbook

Title: Crisis Communications: A Casebook Approach
Edition: 4th
Authors: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 978-0415880596

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least ten calendar days prior to the start date of the course.

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