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Course Description

Digital Social Platforms

In this course, students will explore how social media has profoundly changed both personal and professional communication. Develop and apply strategies and methods to effectively manage this communication to optimize your marketing campaigns to engage and retain customers. Through discussions, identify best practices and the benefits of establishing a social media strategy within your organization.

Course Details

By completion of this course, successful students will be able to:

  • Explore the pros and cons of current social media platforms
  • Determine the type of content to be used for each social media tool
  • Identify methods for engaging customers online and best practices for managing criticism or negative comments
  • Analyze strategies for tracking success and trends in social media marketing

Applies Towards the Following Program(s)

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Type
Online Asynchronous
Dates
Jun 04, 2024 to Jul 22, 2024
Hours
20.0
Delivery Options
Online Asynchronous  
Course Fees
Flat Fee non-credit $529.00
Instructor(s)
Reading List / Textbook
No textbook required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Type
Online Asynchronous
Dates
Oct 15, 2024 to Dec 02, 2024
Hours
20.0
Delivery Options
Online Asynchronous  
Course Fees
Flat Fee non-credit $529.00
Instructor(s)
Reading List / Textbook
No textbook required.
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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