Course Description

Understand the powerful role events can play in your organization. Recognize the key qualities of successful events including product launches, trade shows, conferences, and employee events. Gain strategic and practical event planning skills through a case study project. Topics include: audience research, locations, planning, display and booth designs, media and public relations, presentation materials, promotional items, event evaluation, and outside resources.

Formerly BMC 261 Special Event Planning

Course Details

Upon successful completion of this course, you will be able to:

  • Describe key reasons for holding (or not holding) an event
  • Clearly identify the goals of an event
  • Choose the best event type and location to meet your goals
  • Select organizing committee members
  • Build and communicate an event plan
  • Build and manage a workback schedule
  • Select booth locations and infrastructure types
  • Choose event content that your guests will appreciate
  • Understand key audio visual terminology
  • Effectively communicate with stakeholders before, during and after the event
  • Manage expectations surrounding employee events
  • Evaluate the effectiveness of a special event


Basics of marketing theory and practice.

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