Course Description

Understand the powerful role events can play in your organization. Recognize the key qualities of successful events including product launches, trade shows, conferences, and employee events. Gain strategic and practical event planning skills through a case study project. Topics include: audience research, locations, planning, display and booth designs, media and public relations, presentation materials, promotional items, event evaluation, and outside resources.

Formerly BMC 261 Special Event Planning

Course Details

Upon successful completion of this course, you will be able to:

  • Describe key reasons for holding (or not holding) an event
  • Clearly identify the goals of an event
  • Choose the best event type and location to meet your goals
  • Select organizing committee members
  • Build and communicate an event plan
  • Build and manage a workback schedule
  • Select booth locations and infrastructure types
  • Choose event content that your guests will appreciate
  • Understand key audio visual terminology
  • Effectively communicate with stakeholders before, during and after the event
  • Manage expectations surrounding employee events
  • Evaluate the effectiveness of a special event


Basics of marketing theory and practice.

Applies Towards the Following Certificate(s)


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8:30AM to 4:00PM
Feb 27, 2021 to Mar 13, 2021
Schedule and Location
Delivery Options
Course Fees
Flat Fee non-credit $445.00
  • Emma Blake
Reading List / Textbook

Title: Event Planning - The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives & Other Special Events
Edition: 2nd
Authors: Judy Allen
Publisher: John Wiley & Sons
ISBN: 978-0-470-15574-5

Visit the UCalgary Bookstore at www.calgarybookstore.ca.

Section Notes

Due to the intensive nature of this course there may be pre-work assigned. Your instructor will post this to D2L one week (7 calendar days) before the course start date.

Assignments and group work will be required throughout the course duration and a final assignment may be due after the course has ended.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L one week prior to the course start date. For more information about D2L, please visit our Online Learning Resources.

Students are expected to attend all sessions.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.


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