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Course Description

Whether you are a marketing professional or an entrepreneur promoting your own business, this course can guide you toward an effective digital marketing plan that delivers value for money to your organization. Discuss the fundamentals of digital marketing including: email and Internet marketing, search engine optimization, online advertising, mobile marketing, content marketing and current social media tools.

Course Details

Course Learning Outcomes

By successful completion of this course, you will be able to:

  1. Design a customized digital marketing plan for your organization, or an organization you strive to work with.

  2. Describe the best practices for marketing a product, idea or business using a variety of digital marketing channels including social media tools, email and Internet marketing.

  3. Use e-mail marketing to reach your audience and create new business leads, while remaining CASL compliant.

  4. Determine which digital marketing channels will deliver the best return on investment.

  5. Use content to attract new business or position a brand.

     

Proficiencies

  1. It is recommended that all students take BMC 167 Marketing Principles before taking BMC 329 Digital Marketing.
  2. Students with prior work experience in marketing might benefit from completing BMC 313 Metrics and Measures prior to registering in BMC 329 Digital Marketing.

Instructors

Applies Towards the Following Certificate(s)

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Enrol Now - Select a section to enrol in

Type
Online
Dates
Sep 10, 2019 to Nov 18, 2019
Hours
30.0
Delivery Options
Course Fees
Flat Fee non-credit $525.00
Instructor(s)
Reading List / Textbook
No Textbook Required
Section Notes

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have completed the Learning Online Waiver.

If you are enrolled in a section of BMC 352 that will be completed before this course begins, you may enrol for this course by calling 403.220.2866.

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students who register on (or after) the start date will receive access within one day of registration.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

Type
Class
Days
Sa
Time
8:30AM to 4:30PM
Dates
Mar 07, 2020 to Mar 28, 2020
Schedule and Location
Hours
30.0
Delivery Options
Course Fees
Flat Fee non-credit $525.00
Reading List / Textbook
No Textbook Required
Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post your course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.

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