Delivery Options: IN CLASS, ONLINE, BLENDEDCourse Schedule / Fees
Public Relations plays an important role in helping organizations realize their goals. In the age of social media, PR professionals must manage a two-way flow of information between the organization and the public. They are strategic thinkers and planners, skilled communicators, and leaders who help their organizations build and maintain relationships. Taught by professionals actively working in the field, this certificate will help established or aspiring practitioners enhance their knowledge and develop new skills in the communications field.
It is recommended that students take BMC 119 Public Relations before taking any optional Public Relations courses.
Wondering how to get started?
Take a look at these frequently asked questions.
Courses are delivered in classroom, online, and in blended formats allowing you to complete your program at a pace that fits your needs and schedule.
Whatever the delivery format of your course, you should plan on studying and working approximately six hours per week per course.
Online learning is a learning option that caters to busy schedules by taking the learning experience out of the traditional classroom. It is learning that relies on the Internet for access to learning materials as well as interaction with instructors and fellow learners.
In most online courses, you will work within scheduled start- and end-dates, and assignment timelines. Readings, assignments and contributions will be required on a weekly basis. Graded assignments, participation marks, and sometimes exams contribute to your final letter-grade mark.
It is strongly recommended that you log into the University's online learning software three to four times per week to keep pace with the class. In most cases, the times you choose to work will be entirely up to you. Some online courses may require you to meet online with your class at specific times. Some courses are offered in a blended format that combines classroom and online components.
Before taking your first online course, you are required to take BMC 352 Learning Online. If you have already completed fully online courses in the past, you may apply for a prerequisite waiver for BMC 352 Learning Online. To apply, complete the online application form.
All Continuing Education certificates have been developed with part-time learners in mind. The Public Relations Management Certificate is a 300-hour program. Students must take three core courses comprising 120 instructional hours. The remaining 180 hours will be chosen from a list of optional courses.
The length of time it takes to complete this program varies by student. If you have other significant time commitments and take only one or two courses per term, you will likely complete the program in two to three years. If you are planning on taking multiple courses per term, you will complete the program faster.
You can take courses first and enrol in the certificate later; however, as programs are subject to change, we recommend you apply for admission to the certificate program as early as possible. Once you are admitted, you can be confident that you have locked in the requirements leading to your graduation.
You must be a minimum of 18 years of age to be admitted to the program. Successful completion of a Grade 12 diploma and relevant work experience are recommended. If English is not your first language, please review the English language proficiency requirements.
A degree or diploma is not required to enrol in this program.Apply for Certificate Admission
Prior learning from other post-secondary institutions
Advanced standing may be granted for equivalent, graded courses completed at other post-secondary institutions. Credit may be granted up to a maximum of 100 hours towards this certificate.
To apply for advanced standing, click here.
Transferring credit from other Continuing Education certificates
If you have completed requirements for another University of Calgary Continuing Education certificate, you may be able to transfer some credits between programs. For details, please review the Transferability section in the certificate programs that you have completed. To transfer credits, please contact a student advisor.
Pre-Approved Seminar Credit (Maximum 30 hours)
Students may receive a maximum of 30 hours credit from most UCalgary Continuing Education Business Seminars and some part-time English as a Second Language (ESL) courses taken in the last five years. Credit equals approximately 2/3 instruction hours to a maximum of 30 hours, i.e. a 15-hour course or seminar will give you 10 hours credit.
Please note that you must apply for credit for seminars and ESL courses that you have completed with UCalgary Continuing Education as not all of them apply. To find out if you are eligible for credit, please contact a student advisor.
The combined total of Transferability and Advanced Standing credits cannot exceed 150 hours for this certificate.
On completion of one certificate, you may wish to pursue studies in another.
On completion of this certificate, up to 150 hours of equivalent courses may be transferred towards certificates in Human Resource Management, Marketing, Professional Management, and Security Management. The number of hours will vary based on certificate requirements and courses.
If you wish to pursue another certificate program please complete the Application for Admission for your next certificate, and contact us requesting transfer of the equivalent course credits, or contact a student advisor for assistance at 403-220-2866. You must request the transfer of the equivalent courses credits to apply to your next certificate — this will not happen without your request.
If a student is able to satisfy admission requirements to the UCalgary Faculty of Arts, Faculty of Science, or Faculty of Kinesiology, this program plus 100 hours of additional specified courses can be applied to a Minor in Workplace Learning for the equivalent of one year towards an undergraduate degree.
The PR Management Certificate is offered in co-operation with the Calgary chapters of the International Association of Business Communicators and the Canadian Public Relations Society. Individuals already certified often take Continuing Education public relations management courses to meet their professional development unit (PDU) or recertification requirements.
Awards are given to deserving students not only for their academic achievement, but also for community involvement. Award sponsors include both corporate and private donors.
To apply, you must meet eligibility criteria and submission deadlines. Students in this program may be eligible for:
It is the student's responsibility to ensure all requirements for graduation are fulfilled, and to apply to graduate.
View our Graduation page for details.