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BMC 318 Strategic Planning for Public Relations

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Course Description

How is your company or organization managing its reputation? How is it building and managing relationships that determine its success? Strategic communications planning is the process of aligning communications with corporate strategies and organizational goals. It is the process of stepping away from daily concerns to consider how communications activities can best support and contribute to achieving an organization’s vision and objectives. Cultivate an understanding of strategic communication planning in keeping with established standards of professional excellence. Develop a communications strategy and tactical plans that will help you to create and leverage communication resources effectively to maximize relationships with stakeholders and minimize risk.

Applies Towards the Following Certificate(s)


  BMC 318 - 005 Strategic Planning for Public Relations  
  Winter 2017   Status:  Available
Class:   Wed 6:00PM - 9:00PM
18 Jan 2017 to 22 Mar 2017
Number of Sessions: 10 Sessions
Hours: 30.00
Course Fees:   Flat Fee non-credit    495.00
Potential Price Adjustments:
Campus: Downtown
Delivery Options:  Class
Instructor(s): Carey Boyarski
  Reading List / Textbook:  

Required Textbook

Title: Communication Planning, An Integrated Approach Author

Edition: 1st

Authors: Sherry Devereaux Ferguson

Publisher: Sage Publications


For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

Textbooks and course packs are available for purchase from our UofC Bookstore, located at the main campus on the first floor of the MacEwan Student Centre.  If you prefer, visit the Bookstore website to order online and have them delivered to your home or office.  - http://calgarybookstore.ca/

  Section Notes:  

The instructor may choose to use Desire2Learn (D2L), an online learning environment, to post the Course Outline and other course materials. If you have questions about using D2L, let your instructor know when you attend the first class. D2L may not be available before the start date of the course.

A $25 fee applies for course withdrawals and transfers.

Formerly BMC 170 Communication Strategic Planning: An Introduction.  Students who have taken BMC 170 cannot enrol in this course.


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