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BMC 315 Marketing: Business to Consumer

Course Description

Business-to-consumer (B2C) marketing is concerned with selling products or services directly to customers. In order to turn shoppers into buyers, B2C marketing professionals need to know who their customers are, what motivates them to buy and how to deliver an offer they cannot resist. Learn how to build and implement creative advertising and direct response campaigns that will capture the attention of buyers. Through case studies and interactive exercises, build your knowledge of specific topics including audience segmentation, media planning, creative concept and message development, coupons and discounts, email campaigns and customer loyalty.

Applies Towards the Following Certificate(s)

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