UofC Navigation

BMC 314 Social Media Strategies

 Email this information to yourself or a friend
 Remind me of this course at a later date

Course Description

With the advent of new social media and digital communication tools, companies feel compelled to 'get in the game' but do they have a game plan? Most successful leaders are prepared to capitalize on new media with sound business strategies, policies and resources in place. Develop an organizational strategic plan that addresses implications of social media on organizational culture and business practices. Learn how to assess potential risks and implement measures early to maximize success.


There are no prerequisites for this course, however, it is recommended that students who are not familiar with social media tools take BMC 312 Social Media Essentials first. 

Applies Towards the Following Certificate(s)


  BMC 314 - 007 Social Media Strategies  
  Fall 2016   Status:  Available
Online:   08 Nov 2016 to 12 Dec 2016
Hours: 15.00
Course Fees:   Flat Fee non-credit    $395.00
Potential Price Adjustments:
Delivery Options:  Online
Instructor(s): Samantha Paterson
  Reading List / Textbook:  

No Textbook Required

  Section Notes:  

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.
  • This course will be delivered using Desire2Learn (D2L).
  • Unless notified, all online courses are available at 9 am on the start date.
A $25 fee applies for course withdrawals and transfers.  

Search ContEd