With the advent of new social media and digital communication tools, companies feel compelled to 'get in the game' but do they have a game plan? Most successful leaders are prepared to capitalize on new media with sound business strategies, policies and resources in place. Develop an organizational strategic plan that addresses implications of social media on organizational culture and business practices. Learn how to assess potential risks and implement measures early to maximize success.
There are no prerequisites for this course, however, it is recommended that students who are not familiar with social media tools take BMC 312 Social Media Essentials first.