UofC Navigation

BMC 311 Internet Marketing




Course Description

In the digital age, the Internet and World Wide Web have become important platforms for integrated marketing programs. Learn how to develop an effective Internet marketing strategy that aligns with your business objectives and organizational goals. Explore effective methods and successful online techniques for promoting your business and its products.

Course Details

Topics covered will include: defining your target market, selecting high performance keywords, optimizing your website for search engines, launching a pay-per-click program, developing an e-newsletter campaign and converting prospects into sales. Raise your awareness of potential pitfalls of marketing online such as spam, privacy issues, ethics, and common technology traps.



Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrolment. Please complete a Course Inquiry so that we may promptly notify you when enrolment opens.

Search ContEd