In the digital age, the Internet and World Wide Web have become important platforms for integrated marketing programs. Learn how to develop an effective Internet marketing strategy that aligns with your business objectives and organizational goals. Explore effective methods and successful online techniques for promoting your business and its products.
Topics covered will include: defining your target market, selecting high performance keywords, optimizing your website for search engines, launching a pay-per-click program, developing an e-newsletter campaign and converting prospects into sales. Raise your awareness of potential pitfalls of marketing online such as spam, privacy issues, ethics, and common technology traps.