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WRI 240 Copywriting - Words that Sell

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Course Description

Using words as tools, make the reader sit up and take notice so you can first communicate with, and then persuade and motivate, them. Then, acquire a foundation in the copywriting process, marketing strategies, and the principles of persuasion. Learn to write dynamic advertisements and sales and marketing brochures for products and services. Get instructor and peer feedback as you learn to write influential sales and marketing brochures, letters and other documents.

This course may be included in one of Continuing Education’s many certificates. To apply for a certificate and/or for more information about certificate programs please go to: http://conted.ucalgary.ca/public/listCertificate.do?method=load

Prerequisites

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.


Applies Towards the Following Certificate(s)




Sections

  WRI 240 - 007 Copywriting - Words that Sell  
  Winter 2017   Status:  Available
 
Online:   07 Feb 2017 to 03 Apr 2017
Hours: 30.00
Course Fees:   Flat Fee non-credit    $545.00
Potential Price Adjustments:
5% Bundle Discount
 
Delivery Options:  Online
Instructor(s): Diana Van der Velden, MBA
  Reading List / Textbook:  

Textbook: The Copywriter's Handbook
Author:  Robert Bly
Publisher: St. Martin's Press, New York
Edition:  Third Edition

Textbook:  Words That Sell
Author: Richard Bayan
Publisher:  McGraw-Hill
Edition: Revised and Expanded Edition (2nd)

  Section Notes:  

Prerequisite: BMC 352 Learning Online

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.

This course will be delivered using Desire2Learn (D2L). Unless notified, all online courses are available at 9 am on the start date. A $25 fee applies for course withdrawals and transfers.

  
 


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