Learn the information necessary to achieve public relations writing success, including how to write and format documents such as news releases, advisories, media kits, backgrounders, and fact sheets through study, practice, peer and instructor feedback, and assignments. Continue with practice in marketing and advertising writing which may include: advertisements for print, radio, or television, proposals; sales; direct mail; fund raising and more. We will discuss the latest methods used in the industry such as engaging audiences through the web, social media, and blogs.
This course may be included in one of Continuing Education’s many certificates. To apply for a certificate and/or for more information about certificate programs please go to: http://conted.ucalgary.ca/public/listCertificate.do?method=load
Broad Learning Outcome:
Upon successful completion of the WRI 230 course, you will be able to identify and clearly contrast the PR communications concepts of brand, goals, objectives, strategies and tactics and to use them to communicate more effectively to reach a variety of audiences in today’s digital age.
Supporting Learning Outcome Statements
Upon successful completion of this course, you will be able to:
- Apply different writing styles appropriate to different situations, media and publications.
- Express information clearly to the audience using competencies in writing mechanics, grammar, headlines, labels, tone and structure.
- Evaluate the importance of creating news-making content decisions in writing.
- Appreciate how news media evaluates what is newsworthy.
Prerequisite: BMC 352 Learning Online and WRI 150 Writing in the Workplace (formerly BMC 113 Business Writing Basics and/or WRI 130 Professional Writing Basics). Students registered in the Public Relations or Marketing certificates may apply to have WRI 150 waived. To apply a submission of a writing sample will be required. Please contact the program office at (403) 220-2952 for more details.
It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.
Applies Towards the Following Certificate(s)
- Marketing Certificate : Optional Marketing Courses
- Professional Writing Certificate specializing in Business and Technical Writing : Professional Writing Optional Courses
- Professional Writing Certificate specializing in Marketing and Public Relations : Marketing and Public Relations Specialization Courses
- Public Relations Management Certificate : Optional Public Relations Courses