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WRI 230 Strategic Writing for Public Relations and Marketing

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Course Description

Learn the information necessary to achieve public relations writing success, including how to write and format documents such as news releases, advisories, media kits, backgrounders, and fact sheets through study, practice, peer and instructor feedback, and assignments.. Continue with practice in marketing and advertising writing which may include: advertisements for print, radio, or television, proposals; sales; direct mail; fund raising and more. We will discuss the latest methods used in the industry such as engaging audiences through the web, social media, and blogs.

This course may be included in one of Continuing Education’s many certificates. To apply for a certificate and/or for more information about certificate programs please go to: http://conted.ucalgary.ca/public/listCertificate.do?method=load

Prerequisites

Prerequisite: BMC 352 Learning Online and WRI 150 Writing in the Workplace (formerly BMC 113 Business Writing Basics and/or WRI 130 Professional Writing Basics). Students registered in the Public Relations or Marketing certificates may apply to have WRI 150 waived.  To apply a submission of a writing sample will be required.  Please contact the program office at (403) 220-2952 for more details.

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.


Applies Towards the Following Certificate(s)




Sections

  WRI 230 - 010 Strategic Writing for Public Relations and Marketing  
  Fall 2016   Status:  Available
 
Online:   04 Oct 2016 to 28 Nov 2016
Hours: 30.00
Course Fees:   Flat Fee non-credit    $545.00
Potential Price Adjustments:
5% Bundle Discount
 
Delivery Options:  Online
Instructor(s): David Gaudet, MBA
  Reading List / Textbook:  

Title: Public Relations Writing: The Essentials of Style and Format

Author: Bivins, Thomas, H.

ISBN: 0073526231

Available through the UofC Bookstore

See: www.calgarybookstore.ca  403.220.5937

 

  Section Notes:  

Prerequisite: BMC 352 Learning Online and WRI 150 Writing in the Workplace (formerly BMC 113 Business Writing Basics or WRI 130 Professional Writing Basics).

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.

  • This course will be delivered using Desire2Learn (D2L).
  • Unless notified, all online courses are available at 9 am on the start date. 

A $25 fee applies for course withdrawals and transfers.

  
 
  WRI 230 - 011 Strategic Writing for Public Relations and Marketing  
  Spring 2017   Status:  Available
 
Online:   04 Apr 2017 to 29 May 2017
Hours: 30.00
Course Fees:   Flat Fee non-credit    $545.00
Potential Price Adjustments:
5% Bundle Discount
 
Delivery Options:  Online
Instructor(s): David Gaudet, MBA
  Reading List / Textbook:  

Title: Public Relations Writing: The Essentials of Style and Format

Author: Bivins, Thomas, H.

ISBN: 0073526231

Available through the UofC Bookstore

See: www.calgarybookstore.ca  403.220.5937

  Section Notes:  

Prerequisites: BMC 352 Learning Online and WRI 150 Writing in the Workplace (formerly BMC 113 Business Writing Basics or WRI 130 Professional Writing Basics).

It is not possible to register online for this course until you have successfully completed BMC 352 Learning Online or have a Learning Online Prerequisite Waiver in your profile. You may enrol in this course, by telephone, if you are enrolled in a section of BMC 352 that will be completed before this course begins.

This course will be delivered using Desire2Learn (D2L). Unless notified, all online courses are available at 9 am on the start date. A $25 fee applies for course withdrawals and transfers.

  
 


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