BMC 242 - Employee Communications

Delivery Options Online Asynchronous

UCalgary Continuing Education

Course Description

Learn how to align appropriate communication methods with audience information needs, cultivate desired leader behaviour as a powerful message-sharing technique, serve as an internal consultant to project teams and business units, and evaluate desired communication outcomes, and more. This course will be of interest to both communications and human resources professionals. Proficiency: A solid understanding of the public relations function or the Public Relations course.

Course Details

Upon successful completion of the course you will be able to:

Explain the fundamentals of sound employee communication planning practices
Prepare a basic strategic plan that includes audience analysis, measurable objectives, key messages, appropriate tools, and evaluation methods
Explain how to use total rewards communication to promote employee attraction and retention
Determine appropriate traditional and online communication tools based on the needs and interests of your audiences

Applies Towards the Following Program(s)

Certificate in Change Management : Optional Courses

Enrol Now - Select a section to enrol in

BMC 242 - 019

May 06, 2024

Online Asynchronous

Available

Online Asynchronous

May 06, 2024 to Jun 24, 2024

20.0

Online Asynchronous

Flat Fee non-credit

$449.00

Reading List / Textbook

No Textbook Required.

Section Notes

This course uses Desire2Learn (D2L), an online learning management system. The instructor will post the course outline and other materials in D2L. For more information about D2L, please visit our Online Learning Resources.

Unless notified, all online courses are available at 9 am MT the day before the start date. Students registered on (or after) the start date will receive access within one day of registration.

Students unfamiliar with online learning are encouraged to take our free Digital Skills for Learning Online course.

Unless otherwise stated, notice of withdrawal or transfer from a course must be received at least seven calendar days prior to the start date of the course.