UofC Navigation

BMC 226 Marketing Communications

Course Description

Integrating your marketing and communication strategies will create results that can't be achieved when the two functions are kept in silos. Learn about this emerging trend in public relations and how to maximize the effectiveness of your marketing and communications programs. This interactive course will cover the core elements of a strategic MarComm plan and will provide you with the knowledge and tools required to build your own integrated marketing communications plans.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrolment. Please complete a Course Inquiry so that we may promptly notify you when enrolment opens.

Search ContEd