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BMC 132 Media Relations

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Course Description

Learn principles and skills for effective media relations. Discover how the media determines what is newsworthy. Learn practical techniques for promoting your organization through media publicity, and understand how to work with the media on an ongoing basis. The course covers print, broadcast, and online media relations.

Course Details

Upon successful completion of the course you will be able to:

  • Build relationships with reporters
  • Prepare media materials
  • Counsel an organization on the role of media relations to influence public opinion
  • Identify and use publicity and proactive media relations opportunities
  • Understand the role of social media in a media relations context
  • Help to position and manage your organization's reputation in the press

Applies Towards the Following Certificate(s)


  BMC 132 - 017 Media Relations  
  Spring 2017   Status:  Canceled
Class:   Sat 8:30AM - 4:00PM
08 Apr 2017
Class:   Sat 8:30AM - 4:00PM
22 Apr 2017 to 29 Apr 2017
Number of Sessions: 3 Sessions
Hours: 20.00
Course Fees:   Flat Fee non-credit    $445.00
Potential Price Adjustments:
Delivery Options:  Class
Instructor(s): Kelly Johnston
  Reading List / Textbook:  

Required Textbook

Title: In the News: The Practice of Media Relations in Canada

Edition: 2nd

Authors: William Carney

Publisher: University of Alberta Press

For information on the UofC Bookstore hours, store locations or how to purchase textbooks please go to: http://www.calgarybookstore.ca

To compare new and used textbook prices, visit: http://calgary.verbacompare.com/comparison?id=104502

Textbooks and course packs are available for purchase from our UofC Bookstore, located at the main campus on the first floor of the MacEwan Student Centre.  If you prefer, visit the Bookstore website to order online and have them delivered to your home or office.  - http://calgarybookstore.ca/

  Section Notes:  

The instructor may choose to use Desire2Learn (D2L), an online learning environment, to post the Course Outline and other course materials. If you have questions about using D2L, let your instructor know when you attend the first class. D2L may not be available before the start date of the course.

A $25 fee applies for course withdrawals and transfers.

This is an intensive course.  Classes are scheduled for 3 Saturdays of April 8, 22 and 29, 2017.

Due to the intensive nature of this course Students are expected to attend all sessions. Students will be required to complete assignments during the week and may be asked to prepare a final assignment after the course has ended.  

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